Publications
Publication details [#14336]
Fuertes-Olivera, Pedro A., Marisol Velasco-Sacristán, Ascensión Arribas-Baño and Eva Samaniego-Fernández. 2001. Persuasion and advertising English: Metadiscourse in slogans and headlines. Journal of Pragmatics 33 (8) : 1291–1307. ![DOI logo](https://benjamins.com/logos/doi-logo.svg)
Publication type
Article in journal
Publication language
English
Keywords
Language as a subject
Place, Publisher
Elsevier
ISBN
0378-2166
Journal WWW
Annotation
In line with the belief that advertising is a type of covert communication, a continuum of advertising text functions ranging from 'informative' to 'manipulative' is introduced. It is shown that both textual and interpersonal metadiscourse allows copywriters to communicate a persuasive message under an informative guise.