Publications

Publication details [#14468]

Kelly-Holmes, Helen. 1998. The discourse of western marketing professionals in central and eastern Europe: their role in the creation of a context for marketing and advertising messages. Discourse & Society 9 (3) : 339–362.

Publication type

Article in journal

Publication language

English

Keywords

advertising | media language

Place, Publisher

SAGE Publications

ISBN

0957-9265

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

It is shown how the adoption of western market discourses correlates with the construction of market ideology, intertextual relations, and the marketers' role.