Publications

Publication details [#14569]

Lazar, Michelle M. 2000. Gender, discourse and semiotics: the politics of parenthood representations. Discourse & Society 11 (3) : 373–400.

Publication type

Article in journal

Publication language

English

Keywords

critical discourse analysis | gender | semiotics

Language as a subject

English

Place, Publisher

SAGE Publications

ISBN

0957-9265

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This article focuses on the co-presence of two discourse types of gender relations in a Singaporean national advertising campaign on parenthood. It is shown how the discourses are featured in the advertisements and how they maintain a conservative gender order.