Publications

Publication details [#14621]

Kong, Kenneth C.C. 2001. Marketing of belief: intertextual constructions of network marketers' identities. Discourse & Society 12 (4) : 473–503.

Publication type

Article in journal

Publication language

English

Keywords

critical discourse analysis | identity negotiation | intertextuality

Place, Publisher

SAGE Publications

ISBN

0957-9265

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study documents aspects of intertextual identity management in network marketing discourse using Halliday's systemic–functional framework. It is illustrated how network marketing organizations manipulate marketers' identities to their advantage.