Publications

Publication details [#14621]

Kong, Kenneth C.C. 2001. Marketing of belief: intertextual constructions of network marketers' identities. Discourse & Society 12 (4) : 473–503.
Publication type
Article in journal
Publication language
English
Place, Publisher
SAGE Publications
ISBN
0957-9265

Annotation

This study documents aspects of intertextual identity management in network marketing discourse using Halliday's systemic–functional framework. It is illustrated how network marketing organizations manipulate marketers' identities to their advantage.