Publications

Publication details [#15032]

Piller, Ingrid. 2001. Identity constructions in multilingual advertising. Language in Society 30 (2) : 153–186.

Publication type

Article in journal

Publication language

English

Keywords

advertising | discourse analysis | identity construction | multilingualism

Language as a subject

German

Place, Publisher

Cambridge University Press

ISBN

0047-4045

Journal WWW

journals.cambridge.org/

Annotation

This article traces the transition from political identities based on citizenship to economic identities based on participation in multilingual advertisements in Germany from a Bakhtinian point of view.