Based on video-taped data from five televised 1998 Taipei mayoral debates, this article examines the use of reported speech in Chinese political discourse, with a particular focus on direct quotation. The findings are that direct quotation or constructed dialogue not only creates the rhetorical effect of vividness and immediacy but also establishes interpersonal involvement. ***More importantly, the three debaters in this study use direct quotation as an indirect strategy for self-promotion (i.e. to present a positive image of the speakers themselves) and for denigration (i.e. to present a negative image of their opponents). Citing someone else's words objectifies debaters' praise of themselves and vilification of their opponents, thereby heightening the reliability of their claims: these claims are presented as shared knowledge and reference is made to an external source. However, direct quotation is also a strategy of evasion: the speakers disclaim responsibility and distance themselves from the source of knowledge. Finally, the different use of citations made by the three debaters also marks their different communicative styles. While the two politicians who speak more formally generally tend to cite figures from newspapers or magazines, the one who speaks most casually frequently employs direct quotations.