Publications

Publication details [#15655]

Goddard, Cliff. 2000. "Cultural Scripts" and Communicative Style in Malay (Bahasa Melayu). Anthropological Linguistics 42 (1) : 81–106.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Indiana University
ISBN
0003-5483

Annotation

The “cultural scripts” approach is a descriptive technique that has grown out of the cross-cultural semantic theory of Anna Wierzbicka. The author uses this technique to describe and make sense of aspects of Malay communicative style. The proposed Malay cultural scripts are linked with the importance placed on appropriate (patut, sesuai) behavior and on nasihat ‘advice’, and on the need to balas budi (roughly) ‘return good treatment’, to jaga hati orang ‘look after people’s feelings’, and to menghormati ‘show respect, deference’.