The phenomenon of deixis has been taken to be the clearest single example of language's embeddedness in context. However, contexts explored in the study of deixis have come to be restricted to those that are phenomenally immediate, rather than to those that represent the broader indexical order of society. Using data from Georgian, Mixtec, Circassian, and Welsh, I argue that there are forms of social deixis indexing perduring social relations rather than emergent situational ones. Existing phenomenological accounts of deixis are extended to provide a unified account of both situational and social deixis.