Social psychology, in its studies of language attitudes, has typically not related evaluative reactions to particular attributes. Sociolinguists, on the other hand-who have, of course, investigated these attribute-have not given sustained attention to social ratings. Obviously, some bridging is called for, and that is the purpose of the present collection. Here, I summarize the previous papers and attempt to establish the important generalities underlying the basic demonstration: that given speech characteristics can indeed be related to differential social evaluations.