In the nervous system, the orbitofrontal cortex, the amygdala, and the body proper are involved in personal and social decision making. Since normal conversational interaction involves making personal and social decisions on a moment to moment basis about what to say and how to say it, it is proposed that these areas of the nervous system, which subserve stimulus appraisal, attachment, affect regulation, and social cognition, also subserve decision making in language pragmatics.