Publication details [#17785]

MacLaury, Robert E. 1997. Color and cognition in Mesoamerica: Constructing Categories as Vantages. Texas University Press. xix + 616 pp.
Publication type
Book – monograph
Publication language


Complementing an empirical study of Mesoamerican color catergories as well as Berlin and Kay's color survey, the author develops a dynamic theory of color ethnography which he calls vantage theory. In its essence, the theory holds that speakers employ more than one color categorization perspective, which yields focus shifts and, in turn, re-categorization.

Reviewed by