Publications

Publication details [#17801]

Forceville, Charles. 1996. Pictorial Metaphor in Advertising. Routledge. x + 233 pp.
Publication type
Book – monograph
Publication language
English
Keywords
advertisement | metaphor | pictorial co-text
Person as a subject
Black, M. | Jakobson, R. | Johnson | Lakoff, G. | Sperber, D. | Wilson, D.
ISBN
0-415-18676-5

Annotation

This book provides stimulating insights into the ways that metaphors are manipulated pictorially as a means of selling products, whilst analyzing a range of billboards and magazine advertisement from northern European countries.

Reviewed by

Gwyn, Richard. 1997. Review article. Limits of the literal: Five recent books about metaphor.
[no author]. 1999. Review of $Pictorial Metaphor in Advertising.