Publications

Publication details [#1836]

Bruno, K.J. and R.J. Harris. 1980. The effect of repetition on the discrimination of asserted and implied claims in advertising. Applied Psycholinguistics 1 (3) : 307–321.

Publication type

Article in journal

Publication language

English

Keywords

advertising | repetition2 | truthfulness

Journal WWW

journals.cambridge.org/

Annotation

B. and H. assess the effect of repeated exposure and critical training on subjects' assessments of the truth or falsity of implied and directly asserted claims in advertisements. A decrement in proposed truth of implied claims over time is reported.