Publications
Publication details [#18950]
Hermerén, Lars. 1999. English for Sale. A study of the language of advertising. Lund University Press. 201 pp.
Publication type
Book – monograph
Publication language
English
Keywords
ISBN
91 7966 576 4
Annotation
A linguistic analysis of advertising persuasiveness: genre, categorization, societal role, communicative aspects, question-answer patterns, the effect and role of iconicity, intertextuality, sound, humor and the socializing aspect of advertisments are all discussed.
