Publications

Publication details [#19019]

Goddard, Angela. 1998. The language of advertising: written texts. (Intertext 1998:2, 2000:3). Routledge. 134, ill. pp.

Publication type

Book – monograph

Publication language

English

Keywords

advertisement | image | reader | text analysis

ISBN

0-415-14598-8

Annotation

This book deals with all aspects of the language of advertising, ranging from the interrelation of language, image and layout to the 'reader'-advertisement discourse.