Publications
Publication details [#20369]
Nielsen, Anne Ellerup. 1991. Persuasion disguised as description: An example of argumentation in the company brochure. In Janda, Laura A. The radial network of a grammatical category: Its genesis and dynamic structure. : 89–105.
Annotation
N. analyses a specific discourse type: the company brochure, which conveys a persuasive message, while being cast in a purely descriptive form. The question becomes: how can the descriptive form yield a persuasive effect?