Publications

Publication details [#22194]

Schroder, Kim Christian. 1989. Review article. 'Marketing and semiotics': Critical reflections on a marriage of paradigms. Journal of Pragmatics 13 (4) : 597–608.

Publication type

Article in journal

Publication language

English

Journal WWW

www.sciencedirect.com/web-editions

Review of

Umiker-Sebeok, Jean, ed. 1987. Marketing and semiotics: New directions in the study of signs for sale. De Gruyter Mouton.