Publications

Publication details [#23455]

Schmidt, Rosemarie and Joseph F. Kess. 1985. Persuasive language in the television medium: Contrasting advertising and televangelism. Journal of Pragmatics 9 (2-3) : 287–308.
Publication type
Article in journal
Publication language
English
Keywords
religious language | television | television ad
Journal WWW
www.sciencedirect.com/web-editions

Annotation

A study of the language used in televangelism.