Publications

Publication details [#23538]

Allen, Nancy J. 1988. Semantics and Madison Avenue: Application of the semantic theory of humor to advertising. Humor 1 (1) : 27–38.
Publication type
Article in journal
Publication language
English
Keywords
advertisement
Journal WWW
www.degruyter.de/journals/order/en.start.html

Annotation

A description of the effects created by verbal humor in advertisements, applying the script-based semantic theory of humor developed by Raskin.