This book deals with pragmatics as an analytic method, emphasizing the central role of context in defining perception, organization, and communication of experience. It presents pragmatics as both an analytic method and a strategic intellectual framework. It indicates pragmatics' relevance to our comprehension of traditional problems in philosophy, anthropology, linguistics, cognitive psychology, neuro-biology, and evolution. Finally, pragmatics' application to the study of the mind and behavior offers an implicit challenge to the actual tenets of artificial intelligence.