Publications

Publication details [#25384]

Umiker-Sebeok, Jean, ed. 1987. Marketing and semiotics: New directions in the study of signs for sale. De Gruyter Mouton. 556 pp.

Publication type

Book – edited volume

Publication language

English

Reviewed by

Schroder, Kim Christian. 1989. Review article. 'Marketing and semiotics': Critical reflections on a marriage of paradigms.