Publications

Publication details [#25392]

Ventola, Eija. 1987. The structure of social interaction: A systematic approach to the semiotics of service encounters. Frances Pinter. xix + 267 pp.

Publication type

Book – monograph

Publication language

English

Keywords

semiotics | service encounter | social interaction

Annotation

This book attempts to describe the generic structure of particular types of service encounters and their linguistic realization, developing the systemic and semiotic theory proposed by Halliday, and drawing on Hasan's work on genre and Martin's work on connotative semiotics.

Reviewed by

Stubbs, Michael. 1989. Review of E.Ventola (1987: `The structure of social interaction: A systematic approach to the semiotics of service encounters').