Publications

Publication details [#25802]

El-Yasin, Mohammed K. and Radwan S. Mahadin. 1996. On the pragmatics of shop signs in Jordan. Journal of Pragmatics 26 (3) : 407–416.

Publication type

Article in journal

Publication language

English

Keywords

everyday conversation | language use | sign

Language as a subject

Arabic, Jordanian | English | Roman

Place, Publisher

Elsevier

ISBN

0378-2166

Journal WWW

www.sciencedirect.com/web-editions

Annotation

This study examines the general functions of shop signs and in particular the function and the spread of foreign English and Roman elements in Arabic shop signs in Jordan, which may eventually slip into everyday language.