Publications

Publication details [#26436]

Ladousa, Chaise. 2002. Advertising in the periphery. Languages and schools in a North Indian city. Language in Society 31 (2) : 213–242.

Publication type

Article in journal

Publication language

English

Keywords

advertisement, comprehension of | bilingualism | language politics | speech community

Language as a subject

English | Hindi

Place, Publisher

Cambridge University Press

ISBN

0047-4045

Journal WWW

journals.cambridge.org/

Annotation

This paper investigates the ways that Hindi and English -embodying the local and the global- are used in spoken discourse and school advertisements to create center vs. periphery distinctions regarding schools located within Banaras, a North Indian city.