Publications
Publication details [#26587]
Thetela, Puleng and Geoff Thompson. 1995. The sound of one hand clapping. The management of interaction in written discourse. Text 15 (1) : 103–127.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
De Gruyter Mouton
Journal WWW
Annotation
This study examines the interactive aspects of written texts -as exemplified by advertisements-, in particular enacted and projected roles, such as the projection of a reader-in-the-text as identification-model for the reader.