Publications

Publication details [#26599]

Kaplan, Robert B., Cynthia Hagstrom and Ellen E. Touchstone. 1995. Image and reality. Banking in Los Angeles. Text 15 (4) : 427–456.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
De Gruyter Mouton

Annotation

This analysis of written business communication in multiple Los Angeles bank branches operating in Hispanic, Chinese and Japanese communities, indicates that the LA banks fail to serve -i.e. inadequately interact with- their non-English-speaking clientele.