Publications

Publication details [#28066]

Swiatek, Jerzy. 1995. Metaphor in advertising. Multilingua 14 (1) : 61–73.
Publication type
Article in journal
Publication language
English
Keywords
advertising | cognitive representation | manipulating | metaphor
Place, Publisher
De Gruyter Mouton
ISBN
0167-8507
Journal WWW
www.degruyter.com/journal/key/MULT/html

Annotation

This paper argues that conventional metaphorical expressions play a role in the manipulation of advertisement addressees.