Publications

Publication details [#28273]

Kong, Kenneth C.C. 2002. Managing the ambiguous and conflicting identities of ´upline´ and ´downline´ in a network marketing firm. Discourse Studies 4 (1) : 49–74.

Publication type

Article in journal

Publication language

English

Keywords

discourse analysis | identity negotiation | institutional context | interaction | workplace conversation

Place, Publisher

SAGE Publications

ISBN

1461-4456

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper investigates the interactional management of ambiguous supervisor and subordinate identities in network marketing discourse.