Publications
Publication details [#28618]
Englis, Basil G., ed. 1994. Global and multinational advertising. (Advertising and Consumer Psychology 3). Lawrence Erlbaum. xii + 266 pp.
Publication type
Book – edited volume
Publication language
English
Keywords
Annotation
This collective volume contains analyses of methodological issues, theoretical explorations of cultural and social values and their implications for marketing specialists, investigations of gender- and sub-culture advertising, and studies of advertising efforts in various international markets.