Publications

Publication details [#28921]

Grin, François. 1994. The bilingual advertising decision. Journal of Multilingual and Multicultural Development 15 (2 - 3) : 269–292.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | bilingualism | commercial language | language and culture | language planning
Place, Publisher
Multilingual Matters
ISBN
0143-4632
Journal WWW
www.multilingual-matters.com/multi/onlinej.asp

Annotation

This paper contributes to theory-based instruction on the adaptation of advertising to linguistic and cultural market features.