Publications

Publication details [#28946]

Cheshire, Jenny and Lise-Marie Moser. 1994. English as a cultural symbol: The case of advertisements in French-speaking Switzerland. Journal of Multilingual and Multicultural Development 15 (6) : 451–469.
Publication type
Article in journal
Publication language
English
Language as a subject
Place, Publisher
Multilingual Matters
ISBN
0143-4632

Annotation

This paper deals with the symbolic use of English in advertisements in the French-speaking part of Switzerland.