Publications

Publication details [#29528]

Danesi, Marcel. 1995. Interpreting advertisements: A semiotic guide. LEGAS Press. 111 pp.

Publication type

Book – monograph

Publication language

English

Keywords

advertisement | message1 | semiotics | television

Annotation

This volume provides a set of procedures to decode and understand the superficial and latent messages found in the language and imagery of print and television advertisements.

Reviewed by

Nuessel, Frank. 1996. Review of $Interpreting advertisements: A semiotic guide.