This study explores the scope and frequency of foreign loanwords in the body and advertisement/announcement sections of Jordanian daily newspapers in the period from August to October 1988. Journalistic Jordanian Arabic appears to be receptive to especially English foreign neologisms and loanwords, with the highest proportions in the domains of 'abstract concepts' (14%), 'brand names' (13.8%), and 'modern inventions and the automobile' (11.5%). It is shown that in this process loanwords undergo restriction and generalization, and that they are subjected to Arabic inflectional morphology in order to fit the structure of Arabic.