The paper joins forces with the increasing literature on translation and cultural studies and places translation in the context of cross-cultural communication. It analyzes the factors that affect translation and the influence of stereotypical attitudes on the production of texts for a target culture (TC). Assuming that translations are facts of target cultures as Toury points out (1995), this paper concentrates on a very specific topic: stereotypical attitudes towards Latino sexuality and its influence on the production of target texts (TTs). For this purpose, the author introduces the topic of translation and culture; writes about the use and functions of stereotypes in cross-cultural communication with specific reference to attitudes towards Latinos in the USA; and makes a case study of stereotypes on the translation and production of materials related to AIDS. In doing so, she talks about the position and function of the translations as entities in the target culture (TC), the translating activity related to an ethnic minority within the American culture, and the form the translations have (the product). The article presents the analysis of informative brochures on AIDS originally produced in English and translated into Spanish for the Latino community in the USA.