This article is concerned with media-induced language change in Austrian German (AG) which is caused by language contact with German German (GG) as presented in television programs broadcast via satellite. It is shown that the impact of this language contact is increasing and that it can be directly linked to the amount of TV-viewing time, especially of children. Factors which contribute to the ongoing process of language shift are the relative powerlessness of a small language culture in permanent contact with a powerful one; the prestige of new media and their associated language usages which frequently symbolize modernity and worldliness; and lack of linguistic pride, such that the native variety is considered outmoded and provincial