Publications

Publication details [#32308]

Urciuoli, Bonnie. 2003. Excellence, leadership, skills, diversity: marketing liberal arts education. Language & Communication 23 (3-4) : 385–408.
Publication type
Article in journal
Publication language
English
Keywords
discourse analysis | discourse strategy | language use | pragmatics
Place, Publisher
Elsevier
ISBN
0271-5309
Journal WWW
www.sciencedirect.com/

Annotation

This paper deals with college promotional discourse and with the strategic use of the parameters of excellence, skills and leadership.