Publications
Publication details [#32378]
Neuman, Yair and Mor Levi. 2003. Blood And Chocolate: A Rhetorical Approach to Fear Appeal. Journal of Language and Social Psychology 22 (1) : 29–46.
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
SAGE Publications
ISBN
0261-927X
Journal WWW
Annotation
This study investigates the use of fear appeal in a natural discursive setting of fundamentalist Jewish preachers' rhetoric.