Publications

Publication details [#32577]

Jaworski, Adam and Crispin Thurlow. 2003. Communicating a global reach: Inflight magazines as a globalizing genre in tourism. Journal of Sociolinguistics 7 (4) : 579–606.
Publication type
Article in journal
Publication language
English
Keywords
communication | discourse strategy | genre | globalization | identity negotiation
Place, Publisher
Blackwell Publishers
ISBN
1360-6441
Journal WWW
www.ingenta.com/journals/browse/bpl/josl

Annotation

This paper deals with globalization in inflight magazines as strategic, commercial rebranding, or as both cultural discourse and identity resource.