Publications

Publication details [#32806]

McAllister, Matthew P. 2003. Is Commercial Culture Popular Culture?: A Question for Popular Communication Scholars. Popular Communication 1 (1) : 41–49.

Publication type

Article in journal

Publication language

English

Keywords

commercial language | communication | popular communication | popular culture

Place, Publisher

Oxford University Press

ISBN

1540-5702

Journal WWW

www.erlbaum.com/Journals/Electronic/elec

Annotation

This paper compares commercial with popular culture, and argues that it is up to popular communication scholars to generate new perspectives and techniques in order to understand hybrid versions of popular-commercial culture.