Publications
Publication details [#33191]
Tyler Eastman, S., G.D. Newton and P.D. Bolls. 2003. How Promotional Content Changes Ratings: The Impact of Appeals, Humor, and Presentation. Journal of Applied Communication Research 31 (3) : 238–259. 
Publication type
Article in journal
Publication language
English
Keywords
Place, Publisher
Routledge
ISBN
0090-9882
Annotation
This study explores the impact of content factors on television program ratings, and in particular the impact on ratings of content appeals, humor, and presentation in promos for comedy programs.