Publications

Publication details [#33196]

Cai, X., W. Gantz, N. Schwartz and X. Wang. 2003. Children's website adherence to the ftc's online privacy protection rule. Journal of Applied Communication Research 31 (4) : 346–362.
Publication type
Article in journal
Publication language
English
Place, Publisher
Routledge
ISBN
0090-9882

Annotation

This study investigates to what extent online marketers comply with the Children's Online Privacy Protection Act of 1998.