Publications

Publication details [#33271]

Sundar, S.S., S. Kalyanaraman and J. Brown. 2003. Explicating Web Site Interactivity: Impression Formation Effects in Political Campaign Sites. Communication Research 30 (1) : 30–58.

Publication type

Article in journal

Publication language

English

Keywords

communication | interactive processing | website

Place, Publisher

SAGE Publications

ISBN

0093-6502

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This study operationalizes the contingency view in the context of an experiment that examines the impression formation effects of interactivity in Web-based mass communication.