Publications

Publication details [#33284]

Buijzen, M. and P.M. Valkenburg. 2003. The Unintended Effects of Television Advertising: A Parent-Child Survey. Communication Research 30 (5) : 483–503.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | child | conflict | television

Place, Publisher

SAGE Publications

ISBN

0093-6502

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This parent-child survey explores how television advertising affects children's purchase requests, materialism, disappointment, life dissatisfaction, and family conflict.