Publications

Publication details [#33385]

Kraidy, Marwan M. and Tamara Goeddertz. 2003. Transnational Advertising and International Relations: US Press Discourses on the Benetton 'We on Death Row' Campaign. Media, Culture & Society 25 (2) : 147–186.

Publication type

Article in journal

Publication language

English

Keywords

advertisement | conflict | culture | mass media

Place, Publisher

SAGE Publications

ISBN

0163-4437

Journal WWW

www.sagepub.co.uk/ejournals/

Annotation

This paper examines how Benetton's 2000 'We on Death Row' advertising campaign was discredited in the US prestige press.