Publications

Publication details [#33562]

Henderson, Jennifer Jacobs and Gerald J. Baldasty. 2003. Race, Advertising, and Prime-Time Television. Howard Journal of Communication 14 (2) : 97–112.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | race | television
Place, Publisher
Taylor & Francis
ISBN
1064-6175

Annotation

This paper examines the amount and type of representation of colored people in prime-time TV commercials.