Publications

Publication details [#33628]

Grant Harrington, Nancy, Derek R. Lane, Lewis Donohew, Rick S. Zimmerman, Gretchen R. Norling, Jeong-Hyun An, Wai Hsien Cheah, Leola McClure, Tim Buckingham, Elizabeth Garofalo and Carla C. Bevins. 2003. Persuasive Strategies for Effective Anti-Drug Messages. Communication Monographs 70 (1).

Publication type

Article in journal

Publication language

English

Keywords

discourse strategy | drug culture | message1

Place, Publisher

Taylor & Francis

ISBN

0363-7751

Annotation

This study investigates the influence of anti-marijuana message design strategies on cognitive processing and changes in attitudes and behavior toward marijuana use.