Publications

Publication details [#3363]

Flader, Dieter. 1972. Pragmatische Aspekte von Werbeslogans. In Wunderlich, Dieter, ed. Linguistische Pragmatik. Athenäum Verlag. pp. 341–376.

Publication type

Article in book

Publication language

German

Keywords

Annotation

Analysis of pragmatic aspects of advertising slogans.