Publications

Publication details [#3364]

Flader, Dieter. 1974. Strategien der Werbung: Ein linguistisch-psychoanalytischer Versuch zur Rekonstruktion der Werbewirkung. Scriptor. 235 pp.

Publication type

Book – monograph

Publication language

German

Keywords

advertising | manipulating

Annotation

An analysis of techniques and methods for manipulating individuals by means of language, illustrated with an interdisciplinary (particularly linguistic and psychoanalytic) study of advertising.