Publications

Publication details [#33665]

Cappella, J.N., Marco C. Yzer, Martin Fishbein, Robert Hornik and R. Kirkland Ahern. 2003. The Effectiveness of Gateway Communications in Anti-Marijuana Campaigns. Journal of Health Communication 8 (2) : 129–143.
Publication type
Article in journal
Publication language
English
Keywords
advertisement | drug culture | health | persuasion
Place, Publisher
Taylor & Francis Health Sciences
ISBN
1081-0730

Annotation

This paper investigates the persuasion and priming effects of various sets of anti-drug advertisements.