Publications

Publication details [#33682]

Surkan, Pamela J., William Dejong, Kathleen M. Herr-Zaya, Mayra Rodriguez-Howard and Kevin Fay. 2003. A Paid Radio Advertising Campaign to Promote Parent-Child Communication about Alcohol. Journal of Health Communication 8 (5) : 489–495.

Publication type

Article in journal

Publication language

English

Keywords

adult-child conversation | advertisement | communication | health | radio

Place, Publisher

Taylor & Francis Health Sciences

ISBN

1081-0730

Annotation

This study examines the effect of a paid radio commercial intended to promote parent-child communication about alcohol use.